Letters of Credit: A View of Type Design

By Walter Tracy

THE REVOLUTION in typesetting - a revolution that during the last twenty years has eradicated a five-hundred-year-old procedure of sizzling steel creation and changed it with one in every of photo-generated and computer-driven composition - exhibits no signal of winding down. This publication, greater than the other we all know, strains the stairs that went into that revolution and at the same time makes the argument that the letter varieties themselves are in means of evolution. Tracy argues that, whether or not they are of the 16th or the 20th century, the types that include our alphabet are topic to an identical ideas of excellent style, share, and readability that experience continuously received. yet what we are facing this day is drastically diversified from fifty years in the past. For the 1st time, new know-how has made the proliferation (and, as a few may preserve, debasement) of letter kinds quick and simple (or speedy and dirty.)

With fifty years adventure on each side of the Atlantic (including thirty years as head of sort layout for the British Linotype Company), Tracy is in a special place to make this argument and arrive at his unhappy end: the layout of wonderful, modern typefaces is way outnumbered by way of the mediocre and downright undesirable. a part of the cause of this deplorable deterioration is an absence of serious research of the actual esthetics concerned. This step by step exam of type-design esthetics is strictly what Tracy presents right here, whereas warding off either the promoter's hype and the manufacturer's claims. listed here are the intestine problems with what makes kind strong or undesirable, legible or unreadable. generally illustrated with either typefaces and line drawings, this ebook belongs at the shelf of a person attracted to thehistory of letters or within the artistry and bizarre difficulties that lie in the back of their creation.

Show description

Quick preview of Letters of Credit: A View of Type Design PDF

Similar Criticism books

Nothing If Not Critical: Selected Essays on Art and Artists

From Holbein to Hockney, from Norman Rockwell to Pablo Picasso, from sixteenth-century Rome to Eighties SoHo, Robert Hughes appears with love, loathing, heat, wit and authority at quite a lot of paintings and artists, sturdy, undesirable, previous and present.   As artwork critic for Time journal, across the world acclaimed for his learn of contemporary artwork, The surprise of the hot, he's possibly America’s most generally learn and favourite author on paintings.

Louis Armstrong's Hot Five and Hot Seven Recordings (Oxford Studies in Recorded Jazz)

For jazz historians, Louis Armstrong's scorching 5 and scorching Seven recordings mark the 1st revolution within the historical past of a song riven through upheaval. but few lines of this revolution are available within the old list of the past due Twenties, whilst the discs have been made. Even black newspapers lined Armstrong as only one identify between many, and outlines of his enjoying, whereas laudatory, endure little resemblance to these of at the present time.

Surface: Matters of Aesthetics, Materiality, and Media

What's the position of materiality—the expression or of actual substance—in our visible age of speedily altering fabrics and media? How is it formed within the arts or manifested in digital varieties? In floor, cultural critic and theorist Giuliana Bruno deftly explores those questions, trying to comprehend materiality within the modern global.

Extreme Poetry: The South Asian Movement of Simultaneous Narration (South Asia Across the Disciplines)

Starting within the 6th century C. E. and carrying on with for greater than 1000 years, a rare poetic perform used to be the trademark of a huge literary move in South Asia. Authors invented a unique language to depict either the obvious and hidden aspects of disguised or twin characters, after which used it to relate India's significant epics, the Ramayana and the Mahabharata, at the same time.

Additional info for Letters of Credit: A View of Type Design

Show sample text content

The revivals, to that are additional many of the twentieth-century textual content kinds which Morison anticipated, are nonetheless the basic resource fabric for the knowledge and appreciation of all variety designs. in the event that they didn't exist, or have been discarded, there will be no criteria in which to ensure our rules of what's strong and undesirable. regrettably, appreciation isn't constantly as alert appropriately. After greater than part a century of lifestyles the revivals at the moment are taken with no consideration; really an excessive amount of so, it kind of feels. they're considered as constituting a physique of classics no longer just because their origins have been some time past yet as if there's something approximately them that places them above severe scrutiny. the result's that the typographer too willingly accepts the debased models of the vintage faces now present in a few smooth digital typesetting platforms (as if the respected identify of the sort was once itself a warrantly of constancy to the original), rather than challenging that sorts of that category and sort will be to be had in smooth typesetting to at the least an identical typical of caliber as used to be found in them after they have been first made and sought after in mechanical composition. for this reason the clever pupil of typography will stick with it his cabinets examples of well-produced books and periodicals produced throughout the interval 1930 to 1960; now not for any nostalgic cause yet just because it's in them that textual content variety faces, composed in steel and revealed letterpress, are to be obvious in whatever like pristine shape. they're hence the one trustworthy criteria through which to pass judgement on the layout caliber of the models provided to us in those digital occasions. four: Legibility and clarity There are facets of a kind that are basic to its effectiveness. as the universal which means of 'legible' is 'readable' there are these - even a few humans professionally concerned in typography -who imagine that the time period 'legibility' is all that's wanted in any dialogue at the effectiveness of sorts. yet legibility and clarity are separate, although attached, elements of sort. correctly understood, and utilized in the meanings acceptable to the topic, the 2 phrases may also help to explain the nature and serve as of variety extra accurately than legibility by myself. Legibility, says the dictionary, aware of the Latin root of the be aware, potential the standard of being effortless to learn. In typography we have to draw the definition a bit nearer; we'd like the be aware to intend the standard of being decipherable and recognisable- in order that we will be able to say, for instance, that the lowercase h in a specific old school italic isn't legible in small sizes simply because its in-turned leg makes it appear like the letter b; or a determine three in a categorized commercial kind is simply too just like the eight. So legibility is the time period to take advantage of whilst discussing the readability of unmarried characters. it's a topic for trouble in textual content sizes, and particularly in such precise circumstances as directories, the place the kind is kind of small. In demonstrate sizes legibility ceases to be a significant topic; a personality which factors uncertainty at eight aspect might be simple sufficient at 24 element.

Download PDF sample

Rated 4.46 of 5 – based on 32 votes